What do Millennials spend the most money on?
Millennials spend more per year on:
- Their cellphone as nearly all own a smartphone and comprise the highest usage as well.
- Hobbies, electronics, and clothing.
What do millennials want from brands?
Millennials are typically very politically and socially active. They want to feel good about the purchases they make, which often means aligning themselves with brands whose values reflect their own. As a company trying to appeal to as many people as possible, this can sometimes feel like a risky step to take.
What Millennials are popular?
Millennials are one of the largest generations in history, and they’re on the cusp of their prime spending years.
- Fast casual dining. MILLENNIALS opt FOR SPEED, SELECTION, AND VARIETY WHEN THEY EAT OUT.
- Frozen foods.
What is the buying power of Millennials?
The full impact of Millennials purchasing power and brand preferences will come into full effect in 2020 when their purchasing power is projected to reach $1.4 trillion.